Grow Your Business. Grow Your Career.

Contact Us
877.823.3669

Benefits of Blogging for Your Company

Author: Pete Langlois/Tuesday, September 19, 2017/Categories: SNI Companies, SNI Financial, Industry Trends, SNI Certes, Industry Trends, SNI Technology, Accounting Now, Staffing Now

Rate this article:
5.0

Benefits of BloggingIn today’s digital world, we’re surrounded by new mediums and ways to communicate with partners, clients, prospects, co-workers, and everyone in between. Blogging creates opportunities for companies to optimize their time and their ability to stay relevant. Here are some reasons why your company should consider blogging.

Create Credibility and Become a Thought Leader
Through well written, informative, and up to date blogs, you’ll create credibility among those whom you are trying to communicate with. By researching and staying ahead of the curve, your company will then be seen as a thought leader in the industry, where other companies get insights and ideas from. By blogging accurately and correctly, you can continue to establish your company’s credibility.

Increase SEO and Web Traffic
Organic content, created by your company, will undoubtedly boost your company’s website and SEO (Search Engine Optimization). By increasing your website presence, you’ll be creating new business opportunities through repetitive visibility. You’ll also be reinforcing your brand’s presence.

Build Relationships and Start Conversations
Your blog content can also build relationships and start conversations. If you have a particular prospect or client in mind who had asked a question similar to a recent blog, send it to them and get them engaged. You can also reference blogs in conversations that might not normally arise, helping to solidify your relationship with them and build rapport.

Save Time and Be More Efficient
While at first it might not seem like it, having a company blog can help save time and make your work more efficient. When an employee has a question, send them to the blog. When an employee has an idea, ask them to write a blog on the idea. Blog content can also be applied elsewhere such as internal or external newsletters, whitepapers, articles, and more. Steady content can increase efficiency and save time in the long run by being a resource to those you interact with.

Print

Number of views (5742)/Comments (12)

Pete Langlois
Pete Langlois

Pete Langlois

Pete Langlois is the Chief Sales Officer at GEE Group. His blog leverages his decades of experience in hiring, training and retaining top talent and covers trends and issues of interest to employers and job candidates alike.

Other posts by Pete Langlois
Contact author Full biography

Full biography

Pete Langlois is the Chief Sales Officer at GEE Group. His blog leverages his decades of experience in hiring, training and retaining top talent and covers trends and issues of interest to employers and job candidates alike.

x

12 comments on article "Benefits of Blogging for Your Company"

Avatar image

http://imaginelovinglife.com/

1/12/2018 5:40 PM

Content is always the king. Backlinks are pretty good also.



Avatar image

Aone

10/20/2018 3:32 AM

Do the math, apply to other jobs and see if you can get into a position that makes financial / personal sense to walk away from old job + tuition.



Avatar image

geometry dash

3/31/2019 7:53 PM

Through well written, informative, and up to date blogs, you’ll create credibility among those whom you are trying to communicate with. By researching and staying ahead of the curve, your company will then be seen as a thought leader in the industry, where other companies get insights and ideas from. By blogging accurately and correctly, you can continue to establish your company’s credibility.


Avatar image

mikehelp

4/3/2019 10:52 PM

Through well written, informative, and up to date blogs, you’ll create credibility among those whom you are trying to communicate with. By researching and staying ahead of the curve, your company will then be seen as a thought leader in the industry, where other companies get insights and ideas from. By blogging accurately and correctly, you can continue to establish your company’s credibility.


Avatar image

run 3

4/12/2019 12:02 AM

I am glad to see this brilliant post, all the details are very helpful and useful for us, keep up to good work.


Avatar image

go

5/13/2019 1:17 AM

I get so much lately it's driving me mad so any help is very much appreciated.


Avatar image

3d

5/13/2019 1:18 AM

You made your point pretty effectively.!


Avatar image

5/13/2019 1:18 AM

3d mink eyelash vendors


Avatar image

3d mink

5/13/2019 1:19 AM

I am not sure where you're getting your information, but good topic.


Avatar image

Juul

5/13/2019 1:20 AM

Wow many of amazing info.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x
Subscribe to Our RSS Feeds!